Sitestat is part of the comScore, Inc. community, a leading global market research company that studies and reports on Internet trends and behavior. Sitestat conducts its business by collecting Internet web browsing data for the web sites tagged with the Sitestat analytics tag for sole use by the web site owners.
Through our global research efforts, Sitestat collects data that assists companies around the world in providing products and services that better meet the needs of consumers. By analyzing general visitation patterns, Sitestat is able to help companies better understand the likes and dislikes of their web site visitors.
Sitestat collects data through the use of web tags. A web tag is code placed by website owners on their web sites to collect information about general visitation patterns. Web tags are commonly used by companies across the Internet to understand the visitation on their web site.
In addition, the Sitestat web tag utilizes a cookie. A cookie is a small amount of data, which often includes an anonymous unique identifier that is sent to your web browser from a web site and stored on your computer‘s hard drive. Sitestat uses a combination of web tags and cookies to help websites count users who have visited and seen a page or various parts of a page. We require that any website using our web tags include a notice about their use to collect anonymous traffic data and to state what choices are available to users regarding the use of the information collected. You can opt-out of participating in Sitestat’s web tagging by clicking here.
You can control your level of participation in Sitestat’s measurement tracking. To opt-out of participating in Sitestat’s web tagging, please click here. Please note that if you delete, block or otherwise restrict cookies, or if you use a different computer or Internet browser, you may need to renew your preferences on Sitestat.com.
Please contact Sitestat using the following email address firstname.lastname@example.org.
Sitestat is a domain used in support of Digital Analytix, a Web Analytics platform for services provided by comScore, Inc. In short, Web Analytics is the measurement, collection, analysis and reporting of internet data, primarily for the purpose of understanding web usage.
If a comScore client elects to use Digital Analytix to measure their online “events” - which may include the client’s websites, video or audio streams, video or audio players, or other web-based objects - the client would embed a “tag” in the event. If you, as a visitor or user of such an event (hereinafter "user"), interact with the website, stream or player, the tag causes your visit or use to be measured. This measurement is then sent to comScore, where it is aggregated with other measurements and reported back to the client.
What information, including personal information, is collected?
Digital Analytix will collect the IP-addresses of users, however, the comScore client who has implemented Digital Analytix has the option to have IP-addresses partially destroyed. If the client avails itself of this option, the destruction is usually implemented by removing portions or the entirety of the last octet from the IP-address before the data is further processed.
Additionally, if available, cookies and device or network specific identifiers, are processed by Digital Analytix for the sole purpose of recognizing returning users. However, this recognition is based on an ID generated by Digital Analytix, not on a user’s name or other personal information. So, for instance, Digital Analytix will be able to recognize that ID12345 went to a website three times. Digital Analytix will not recognize that “Bob” went to a website three times. comScore does not use any of the data collected through Digital Analytix to identify a natural person.
Device or network specific identifiers are always encrypted before they are processed in Digital Analytix. This encryption uses a one-way hash, rendering it virtually impossible to determine the original identifiers from the encrypted identifiers.
How do you use tagging and cookies to collect information?
If a browser visits or uses an online event with a Sitestat tag, the tag instructs the browser to do an image request to our measurement servers. This request informs us whether there is a Sitestat cookie on the visitor’s computer.
- If there isn’t, we will set a cookie, containing a uniquely generated static number. It may additionally contain a number indicating which version of the online event has been shown to that particular browser and when.
- If there is, the browser sends it along with the next request, enabling us to report that this is a returning browser.
While some cookies may contain personal data, Digital Analytix cookies do not. Digital Analytix cookies have a validity of 13 months.
How is the information used?
The data is used solely to provide clients with statistical reports relating to that client’s web based events.
How do I opt out?
Essentially, there are two ways to opt out.
If you would like to opt out from being a part of data measurement on a particular event, you should contact the owner of that event. comScore does not have the ability to invoke an opt out just for a particular event.
What are the other legal terms and conditions of participating in this program?
Governing Law: You agree that any dispute or claim arising out of this program or agreement shall be settled by binding arbitration in Fairfax County, Virginia under the American Arbitration Association Rules. The proceedings shall be conducted and all evidence shall be offered in the English language. Regardless of any law to the contrary, any claim against us must be filed within one year of the time such claim arose, otherwise such claim will be barred forever. We agree that regardless of any law to the contrary, that the arbitrator shall have no authority to award, punitive or exemplary damages against any party to this agreement.
Notwithstanding the above, we may apply to any court of competent jurisdiction for a temporary restraining order or other interim relief, as necessary without breach of this agreement and without abridgment of the powers of the arbitrator.
THIS AGREEMENT SHALL BE GOVERNED BY THE LAWS OF THE COMMONWEALTH OF VIRGINIA, WITHOUT REGARD TO CONFLICTS OF LAWS PROVISIONS AND SUCH LAW SHALL BE APPLIED BY THE ARBITRATOR TO THE MERITS OF ANY DISPUTE OR CLAIM. FOR ANY NON-ARBITRAL ACTION OR PROCEEDING ARISING OUT OF OR RELATED TO THIS PROGRAM OR THIS AGREEMENT, SOLE AND EXCLUSIVE JURISDICTION SHALL RESIDE WITH THE APPROPRIATE STATE COURT LOCATED IN FAIRFAX COUNTY, VIRGINIA OR FEDERAL COURT LOCATED IN ALEXANDRIA, VIRGINIA.
While this program is available on the Internet to international users, the program is and remains a U.S. offering and all use of the information collected is and shall remain subject to U.S. law and practice. International users must take this into account and should consult their local laws and independently determine whether participation is desired given these facts.
Third Party Rights: This agreement shall not create any rights or remedies in any parties other than the parties to the agreement and no person shall assert any rights as a third party beneficiary under this agreement.
Assignment: You may not assign this agreement or any rights or obligations under this agreement without our prior written approval. We reserve the right to assign this agreement, and its rights and obligations, to a third party without your prior consent, on the condition that the assignee agrees to be bound by the terms and conditions of this agreement.
Waiver: The failure of us to exercise or enforce any right or provision of the Agreement shall not constitute a waiver of such right or provision.
Severability: If any provision of this agreement is held to be unenforceable, such provision shall be reformed only to the extent necessary to make it enforceable. In any event, the remaining provisions shall be enforced.
Indemnity: You agree to defend, indemnify and hold our company and our affiliates, officers, directors, and employees harmless from and against any and all claims, losses, damages, liabilities and costs including without limitation, reasonable attorney‘s fees, arising out of or relating to your breach of this Agreement or misuse of this program.
Disclaimers of Warranty: YOU ACKNOWLEDGE THAT THIS PROGRAM AND ALL SOFTWARE, CHANGES TO YOUR COMPUTER, FUNCTIONS, MATERIALS AND INFORMATION MADE AVAILABLE AS PART OF THIS PROGRAM ARE PROVIDED ‘AS IS.‘ OUR COMPANY, ITS SERVICE PROVIDERS, AND AFFILIATES DISCLAIM ALL WARRANTIES, EXPRESS OR IMPLIED, INCLUDING, WITHOUT LIMITATION, WARRANTIES OF TITLE, MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE AND NON-INFRINGEMENT.
UNDER NO CIRCUMSTANCES WILL OUR COMPANY, ITS SERVICE PROVIDERS OR AFFILIATES BE LIABLE FOR ANY DIRECT, INDIRECT, INCIDENTAL, SPECIAL OR CONSEQUENTIAL DAMAGES THAT RESULT FROM THE USE OF, OR INABILITY TO USE, THE PROGRAM, EVEN IF WE HAVE BEEN ADVISED OF THE POSSIBILITY OF SUCH DAMAGES RESULTING IN ANY WAY FROM THIS PROGRAM. THE TERMS OF THIS SECTION WILL SURVIVE ANY TERMINATION OF THIS AGREEMENT. IN JURISDICTIONS WHICH RESTRICT LIMITATION OF LIABILITY OR DISCLAIMER OF WARRANTY PROVISIONS, OUR COMPANY‘S LIABILITY WILL BE LIMITED TO THE GREATEST EXTENT PERMITTED BY LAW. THIS LIMITATION WILL APPLY REGARDLESS OF THE FAILURE OF THE ESSENTIAL PURPOSE OF ANY LIMITED REMEDY.
Third Party Products and Services: We neither endorse nor accept responsibility for any third party materials accessed through the Internet.
ENTIRE AGREEMENT: This Agreement constitutes the entire agreement between sponsor and you with respect to the subject matter contained in the Agreement.
This Agreement is effective as of March 1, 2012.
Whom can I contact if I have additional questions?
11950 Democracy Drive
Reston, Virginia 20190